How to Get Lucky In Real Estate

A lot of buyers and sellers wonder how to get lucky in real estate. Sometimes, they turn to superstitions passed down through generations. The thinking goes that if you follow these superstitions, you’ll likely to get lucky and sell your home quickly for a good price.

Of course, superstitions won’t sell a home. But if they did, here’s how you’d get lucky in real estate.

1. By paying attention to numerology.

Superstition around specific numbers can play a role in how people price their homes, which homes they won’t buy—even how builders name the floors of a high-rise condo building.

In some cultures, real estate luck is often attributed to the last nonzero digit in a sales price. In Chinese culture, for instance, the number ‘8’ is considered lucky because it’s pronounced similarly to the Chinese word for ‘wealth’ and ‘prosperity.’ It’s not unusual, therefore, to find homes in heavily Chinese neighborhoods priced at, say, $368,000. You might even see a home in more expensive Asian neighborhoods priced at $888,888.

At the same time, the number ‘4’ is believed unlucky in Chinese culture because it sounds like the Chinese word for ‘death.’ So if you want good luck, stick and 8’ in your sales price and forgo the ‘4.

It’s not uncommon in places where there is a heavy population of Chinese people, like San Francisco’s sunset district, to see more listings with the number 8 in it, as opposed to the number 4.

Or you may want to put a ‘7’ before the zeroes in your price. In Vegas and in many other places, ‘7’ is seen as a lucky number. That’s why listings with a 7 before the zeros are 37 percent more common in Nevada than in other U.S. states.

The number ’13,’ of course, is considered unlucky. Some people just won’t buy a house or condo with the number ‘13’ in the address.

Many high-rise condo builders skip the 13th floor entirely. Even though research shows most people don’t believe the number 13 is unlucky, under 5 percent of high-rise condo buildings in New York City don’t have a 13th floor, according to a recent report from the Wall Street Journal. The floors jump from 12th to 14th. Developers reason that it’s only numbers, so why risk alienating buyers who might be superstitious?

In the U.S. Bible Belt, sellers are 27 percent more likely to include ‘316’ in their listing price. It’s a reference to John 3:16, one of the most widely quoted verses from the New Testament.

2. Bury a statue of St. Joseph in your yard.

Speaking of religion, St. Joseph is the patron saint of real estate. Many people believe burying a statue of the saint in their yard will help sell their home. In fact, some agents bury a St. Joseph statue as soon as the “For Sale” sign goes up. There are tales of homes that go for months without an offer—and then someone buries St. Joseph on the property and the offers come. It’s superstition, of course, but it endures.

What’s Luck Got to Do With It?

You can’t depend on superstitions to help you get lucky in real estate. If you’re a buyer, focus on finding the right home for you, at the right time. If you’re a seller, get a good agent; show your property at its best; know your market well; and price it right. It’s these things—rather than specific numbers or burying a statue—that will bring you good luck in the end.

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